"Mobile Homes for Sale" Google Search Trends Texas January 2026 - Market Demand Analysis
Rob Ripperda
Google Search Interest: “Mobile Homes for Sale” in Texas
Texans search interest in “mobile homes for sale” started 2026 moving down a seasonally-adjusted 5.6% from the end of 2025. The January 2026 value was 4.8% below January of 2025 and was near the series low set in July of 2025.
Google searches for “mobile homes for sale” in the state of Texas tend to peak in January, slow down through the spring, and then hit a second peak in July before declining through the end of the year.
Note: This chart is built from Google Trends data for the search term “mobile homes for sale”
Comparison with Site-Built Homes
In the past we noted that there had been a steady decline in search volume for “mobile homes for sale” from the March 2021 peak, and that a similar decline had occurred with the broader “homes for sale” search term. The seasonally-adjusted data in the plots below shows that while Texans searching for “homes for sale” did indeed decline from 2022 through 2023, it appears to have stabilized in 2024 while searches for “mobile homes” fell further. Since bottoming in July of 2025 searches for “mobile homes” had shown improvement, but the last two readings have given back the gains.
The search term “homes for sale” also started the year soft.
It appears that Texans are searching for homes in general less than they were in the lower mortgage interest rate environment before 2022 and given that manufactured housing can save purchasers more than half on price per square foot, perhaps they should add “manufactured” to the front of those Google searches.
Note: The data series for each of the search terms are pulled separately and the search interest values reference the relative traffic to the search term itself over time. The overall search volume for “mobile homes for sale” is not as high as the broader “homes for sale” query.
Notes
“Mobile Homes For Sale” Search Term Selection
The google trends data is pulled for the search term “mobile homes for sale” because the volume of search data for that term is 10 times higher than the volume of searches for “manufactured homes for sale.” In Texas any home with a HUD-Code label on it is legally a manufactured home, and any home built in a factory prior to the introduction of the HUD-Code in 1976 is a mobile home. Despite the legal definition google search data suggests that consumers tend to characterize modern manufactured homes as mobile homes.
Google Trends Data
Google Trends data can give valuable insight into the search patterns of internet users. Because of the enormous volume of searches, Google Trends data is pulled from a random sample of overall searches for a given time period, and that sample changes overtime so the historical data differs upon subsequent views. To get closer to the true amount of search interest for each month, we pull the trend data multiple times and average the results.
The other important thing to note about Google Trends data is that it is normalized over the time span for which the data is pulled. The highest month will have the score of a hundred and then every other month gets a value of what percentage it’s amount of searches represent compared to that highest month’s value. This means that historical percentages will change overtime as new peaks are introduced over time.